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Tailored for originators. Built by originators.

About American Residential Lending

Your partner for financial success

Why choose us?

The company is built by those who’ve faced the challenges you face on a daily basis. We take the best practices and direct experiences and bring them to our platform, so that you can spend more time on what your good at…originating mortgages.

The platforms focal points are a unique comp structure that maximizes profitability beyond any other comp plan and does so while still maintaining the most competitive pricing in full-service mortgage banking and production itself where we have zero overlays, 24-hour underwriting, and an unrivaled product line. 

If you’re an independent MLO with their own book of business or an already established branch looking for a place to move your business, then we challenge you to find another opportunity that offers you the earning potential, the product line, and the technology that you will see with American Residential Lending. Our aggressive lending platform has been developed to be successful and rewarding with the highest possible compensation in the industry.  Request access to our pricing and schedule a call with our Director of Business Development. 



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Loan Officer Websites

Boost your business with customized branch manager and loan officer pages. These pages include lead acquisition, reputation management, design customization, and more.

Customer Portal

  • Simple 5-step loan application
  • Spanish applications available
  • Securely upload and manage documents
  • Request new documents from borrowers

Surefire CRM

Spend less hands-on time marketing to prospects or clients and spend more time getting more business with the help of Surefire.

  • Integrated with LOS and pricing engine
  • Single property websites and partner co-branding
  • Automated marketing campaigns
  • Many more features including consumer monitoring

Close a loan and have a client for life:

Once a loan closes two phases start automatically. First a 5 year post-close campaign launches where the customer will receive a few emails a year from us to stay fresh in their memory. We will also monitor that customers credit indefinitely and notify you if they ever have a future mortgage inquiry. This will allow you to retain clients for life with basically very little effort or cost.

Monitor Your Database & get alerts:

  • Migration Alerts: Our periodic prescreen process notifies you when your client has improved their score and now meets you credit minimums.
  • Pre-Mover Alerts: Looking for listing alerts? We go beyond that! Our pre-mover program notifies you when your prospect's address on file is listed for sale, rent, or "for sale by owner".
  • Predictive Marketing: Our predictive algorithm identifies prospects that are likely in the market. Then our system produces and distributes a corporate, compliance-approved, highly responsive offer.
  • Soft-Pull consumer driven pre-qual: The SoftPull is a quick 1-2 minute process that accesses a consumers credit data as a soft pull and provides instant results back to your customers on which of your loan programs they qualify for.

Keep the borrower informed through the whole process.

Your client is going to want to know what’s going on with their loan. They will always be in the loop without you ever having to lift a finger. Dynamic in-process videos are automatically sent as your client reaches loan milestones such as “Submitted to Underwriting” and “Approved”. Focus on what you do best – getting more loans.


Loan Programs & Support

American Residential Lending underwrites everything from non-QM loans to 100% financing CONV and FHA, to State Bond Loans, and everything in between. This program list has been systematically structured to enable the most flexibility you could possibly look for as an originator. In addition to this, you will have the best support staff available for loan level questions, Human Resource questions, compliance, or even technology questions. We are here to support our staff and help you grow! We have a licensed human resources manager and FULL BENEFITS available to all employees.